First themed shoot: Giraffes in the home studio:











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My edits:


I really liked this image for the compositional elements and the relationship between the model and the shirt. However, I recognised that the image wasn't straight, that it could be more brightly exposed and that the colours could be highly saturated to attract the audience. This image uses two soft boxes, positioned to each side of the model, aiming towards the face, this illuminated the model and allowed a contrast between the white of the shirt and the white of the background. The camera is digital, and gives a high quality image, which is suitable for product and fashion imagery. The image uses a narrow depth of field, to have a contrast between the model and the backdrop. I also used a 18-50 lens, which allowed me to zoom in enough to crop the image in to frame the model, but also to zoom out in images where i'd need a bigger frame. There is a fast shutter speed to allow the image to have no movement and to be in complete focus and I used an ISO of 200 to allow a crisp image with less noise. 
The finishing media involved photoshop, for this I: (in chronological order)
  1. Straightened the image, to allow the model to be looking straight down and to match the edge of the page.
  2. Adjusted the levels, to increase the exposure on the image and again to make the product look brighter and sellable to the audience.  
  3. Increased the saturation on the tshirt and model - the image on the shirt needed to sell the product and the postcard.
  4. Added a coloured hue layer and removed the model, using layer mask. I then adjusted its settings until I was happy with the color. 
  5. Resized the image to postcard size on a separate template. I used this to frame the image how I wanted. 
  6. Turned the resized image down, to show a small white border around the image. 
  7. This matches the white of the image and focuses the audience onto the image.   


I really liked this image for the comical and humorous tone to the image, which matches the audience I am trying to attract with this postcard. This again  was matched with the bright and highly saturated green background. The image uses studio lighting, consisting of two soft boxes to illuminate the model and to provide contrast between the model and background. The image uses a f number of 4.5, to allow a narrow depth of field and to drag the audiences attention towards the model.   I used a 28mm focal length, which allowed me to frame the model with a suitable amount of blank space. This also allowed me to make the model bigger and seem closer to the camera, which I then enhanced in photoshop to make the image straighter. The studio set up allowed me to use a ISO of 100 and in turn gave me a image with less noise (a higher quality image). This is more suitable for fashion and images were the merchandise or images will be used for advertising. 
The finishing media involved Photoshop, for this I: (in chronological order)
  1. Straightened the image, this made the image seem more organised and nicer to look at but also allowed me to frame the model with the amount of backdrop I wanted. 
  2. Adjusted the levels; this allowed me to make the image more illuminated and to bring out the highlights in the image.
  3. Slightly decreased the saturation to make color of the outfit less contrasting with the backdrop and to also make it suit the models skin tone,
  4. Created another hue/saturation adjustment layer to turn the backdrop green. I liked this as it made the image more suitable for a younger audience and made the image more eye catching from further away. 
  5. Resized the image to postcard size on a separate template. I used this to frame the image how I wanted again. 
  6. Sized the resized image down, to show a small white border around the image.


This is an image of a pair of worn giraffe socks. The image has been cropped to allow only the feet to be seen. I chose the location as the stairs were dark and matched the models outfit, however the socks, being the only part of color, contrasted. This made them the main focus. I used artificial lighting, consisting of one soft box to the right of the model, aiming towards the feet. This illuminated the right of  socks and again pulled the audiences eye towards the main focus. I have used a focal length of 19 to frame the socks in the positon I want, with enough space around it. I then adjusted this in photoshop to get the subject closer to the audience.  I used a narrow depth of field, this blurred the top back of the stairs, and kept the front in focus. This again focuses the audience on the feet. I used an ISO of 100 for this image, gave me a image with less noise (a higher quality image). This is more suitable for fashion and images were the merchandise or images will be used for advertising. 
As for finishing media, I was very simple with this image, I:
  1. Adjusted the levels to make the image slightly more exposed and to darken the shadows.
  2. Slightly increased the saturation to make the socks look fashionable and to again contrast with the brown backdrop.
  3. Resized the image to make the feet closer to the audience.
  4. Added a layer mask of a small Gaussian blur, then removed the feet. This gave the background less focused and in comparison, made the feet look sharp and crisp. 
  5. Resized the image to postcard size on a separate template. I used this to frame the image how I wanted again. 



This image was fairly simple to edit. It shows a model, wearing an abundance of giraffe clothing pointing a giraffe finger puppet towards the camera. Here I have used an F number of 4, to create a narrow depth of field. This made the finger puppet in focus, and the model not. I used a fast shutter speed to capture the image without movement. I used an ISO of 100, like all the other images, as I was able to control the lighting. The lighting was artificial, coming from two soft boxes aimed towards the model from either side. One of the soft boxes are reflected in the models glasses, the right side. This slightly disorts the models eye, however as it is not the main focus and is out of focus, I am not put off by this.  The camera is digital, and gives a high quality image, which is suitable for product and fashion imagery.
To edit this image I used photoshop CS6 to:
  1. Slightly adjust the levels to bring up the highlights.
  2. Slightly decrease the saturation as the models outfit seemed very bright and made the image slightly garish.
  3. Used a layer of high pass, to sharpen the image and give detail to the finger puppet. 
  4. Resized the image to postcard size on a separate template. I used this to frame the image how I wanted.




This image is a simple still life shot, inspired by Irving Penn. Here I have mixed two giraffe themed items to create a unique and interesting image. I used a studio set up of two soft boxes, both aimed towards the middle of the subjects. I used an ISO of 100 due to this, I was able to get both quality and a lower amount of noise matched with a F number of around 7 and a fast shutter speed because of this. The ISO makes the image have less noise and generally makes it more attractive to the audience as the postcard looks more professional. The F number is still narrow, but is wider than I used for the above image. This is shown as there is a line, created by the backdrop and it is in focus. I had to manipulate this out with photoshop. The camera is digital, and gives a high quality image, which is suitable for product and still life imagery. 
To edit this image, I was fairly simple:
  1. Increased the levels to brighten the image and make the product more desirable.
  2. Slightly increased the saturation to make the product, again, more desirable.
  3. Removed the line, created by the fabric, with the clone and pattern tool. 
  4. Cropped the image into portrait, to allow the subject to be closer to the audience.
  5. Resized the image to postcard size on a separate template. I used this to frame the image how I wanted again. 






This image is another fairly simple, still life image. For this image, I tried to be more comical and humorous to attract a light hearted and younger audience. Here, I used the same set up as above, "I used a studio set up of two soft boxes, both aimed towards the middle of the subjects. I used an ISO of 100 due to this, I was able to get both quality and a lower amount of noise matched with a F number of around 7 and a fast shutter speed because of this. The ISO makes the image have less noise and generally makes it more attractive to the audience as the postcard looks more professional"
Here, the giraffe item is riding a similar sized motorbike (model) and is looking slightly to the left of the camera. The way I edited and went about this image is very similar to the one above, I tried to keep it very simple, so that the subject is the main focus. 
  1. Increased the levels to brighten the image and make the product more desirable.
  2. Slightly increased the saturation to make the product, again, more desirable.
  3. Removed the line, created by the fabric, with the clone and pattern tool. 
  4. Cropped the image into portrait, to allow the subject to be closer to the audience.
  5. Resized the image to postcard size on a separate template. I used this to frame the image how I wanted again. 







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